Improving access to its products and responding to the evolving purchasing habits of consumers is a key part of IBSA’s commitment to people’s wellbeing. In this direction, the launch of the new Amazon store in Spain dedicated to dermocosmetics represents an important step in strengthening the brand’s presence across key digital channels and bringing its solutions closer to consumers.
Therapeutic areas
A new online shopping experience: IBSA expands its presence in Spain through Amazon
ACCESSIBLE SOLUTIONS FOR TODAY’S CONSUMER
With the launch of our Amazon store, we are taking another step forward in our mission to transform innovation into accessible solutions. This new channel allows us to establish a more direct and immediate relationship with consumers, offering a shopping experience that is agile, reliable, and aligned with modern lifestyles.
In Spain, online channels have become one of the main points of contact between brands and consumers, especially in the beauty and personal care sector. E-commerce continues to play a strategic role not only in expanding product availability, but also in offering a more immediate, accessible, and tailored purchasing experience.
OUR SKINCARE LINE IS NOW AVAILABLE ONLINE
In this initial phase, the Amazon Spain store offers IBSA's cosmetics line, based on hyaluronic acid. Until now, these products were available exclusively in aesthetic medicine clinics; following this launch, they can now also be purchased online. The available products include:
- Profhilo® Haenkenium
- Profhilo® Figura
- Viscoderm® Hydrobooster
- Viscoderm® Photoprotection
- Viscoderm® Cover Up